Holy mother... is there anything as annoying as importing a digital camera image into your video editing program only to see it get all stretched or squeezed out of shape? The simple answer is that video uses a different pixel shape to those that we use on computers and cameras. They have to use rectangular ones, where we Photoshop users are used to dealing with good old square ones.
So, what's to be done to solve this messy problem? The trick is to take your beautiful square pixel digital camera image and place it into an empty, video friendly rectangular pixel image. This is one of those times when seeing it all being done is a lot easier than wasting thousands of words trying to explain it.
This is a "must know" skill if you have any sort of desire to prepare graphics or images for video use.
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